When you create content for a webinar or series of webinars, you should always begin by considering your purpose and your target market. This cheat sheet will take you all the way from formulating your purpose to following up, so that you can create a successful webinar full of content that speaks to your audience.
Are you looking for event ticketing software? Here are a few things to consider for when choosing the right partner.
Whether you’re going to execute your first or fifty-first presentation in person or online, we’ve got some advice for you to help you make your presentation great. We touch on everything from disposition and mental skills training to tips and tricks for avoiding the most common pitfalls when creating slideshows. You’ve got this – breathe in through your nose and out through your mouth! Good luck!
You can use webinars both to communicate with and educate your customers. But also as a channel and a tool where you market and sell your products or services. In current pandemic, the benefits of online presentations are self-evident. But there are many other benefits. For example, you don’t have to find and rent a suitable venue or adjust the number of participants to the size of the venue. Your participants don’t have to travel and can join from where it suits them best. All parties save time and money. In addition, digital lectures are very effective digital marketing tools. Implemented in the right way, they can increase your sales figures significantly.
What does the live streamed presentation demand of you? A clear agenda, the right lighting and a secure connection for instance. What else do you need to keep in mind to give a professional online presentation? Find out by noting these 10 tips on how to quality-assure your virtual presentation.
Be seen in the right moment and attract more attendees. Use Google Ads to promote your next event. In this article, we cover the basics of Google Ads, what the benefits are, and what you should keep in mind when marketing events through Google.
Have you also heard about the new Web Accessibility Directive? Wondering what applies to you and your business? Here you’ll find a brief introduction to the subject and 10 tips on how to customize the accessibility of your website.
Our CEO Peter Berg helps you to sort out the most common questions. In the event industry, the Corona crisis has led many organizers to conduct their events digitally. At the forefront are the so-called hybrid events, which are becoming more common. CEO Peter Berg believes that this type of event will probably become the norm for future event organizers.
Would you like to be better at remembering names, what you have spoken about and with whom? Ditto learning, recalling important points and communicating messages that stick? Magnet met up with memory master Mattias Ribbing and discussed brain-smart strategies that take networking, presentations and conference participation to an entirely new level.
Staging a successful event requires work. Nonetheless, starting with a strategy paves the way for success. If you play your cards right, you can deliver a top-class experience, even if it is your very first attempt. To help you off to a flying start, we here list the 10 top tips for planning your first event.
Because of corona, many people are currently cancelling or postponing planned physical meetings, courses and events. Nonetheless, there are still ways to continue generating income from your expertise as an instructor, speaker or performer. Simply use any of the countless online services available for sharing videos. You can then link up to our Magnet event tool. This gives you full details of registrations and payments.
There are lots of tips and guides on structure, format and techniques for delivering presentations at events. Here, we focus on mental preparation. This is of great significance not only for your own wellbeing, but also for how the presentation is perceived and received by your audience. In other words, mental training is not just a tool for nervous speakers. It is something that can pay dividends for all. Be a better presenter and ensure the success of events.
When you hold a business event, you usually make some kind of presentation. We have put together a few tricks for how you can succeed and perhaps relieve a little of the stress that can arise. Planning and preparation are key.
An event can certainly just have the aim of being an enjoyable party for yourself, your employees, your customers, your suppliers or even your competitors. It is perfectly fine to hold an event with the mind-set of “having fun”. But, if you’re going to spend a lot of money on a party, why not make it into something that can also have an effect on your profits? With an event, you have the opportunity to do more than just entertain yourself and others. You also have the chance to contribute to the company’s development.
An event manager has thousands of things to keep track of at the same time. A lot has to happen during the few hours the event is in progress. It is important that everyone knows what has to be done, and in what order to do it. Therefore, a checklist is a must.
Getting the right adornments and equipment for your event can be difficult. First and foremost, everything should fit in with any themes and with the design, and secondly, it should of course be appreciated by the guests. Subsequently, coming up with a shopping list for all the props to be purchased is a challenge in itself. Here we resolve some of your concerns with 3 tips on how you can think about props and theming for your event. Of course, you manage your planning by creating a free account in the event tool, Magnet.
You have probably found this text because you are thinking of arranging an event of some kind. In that case, your marketing strategy is on the right track. Events are a rapidly growing form of communication and their emergence is perhaps a reaction to all the passive information flows, where the range of choice of media channels is immeasurably large. An event has greater potential to capture the target group’s attention than any other form of marketing today.
Organising events is a great way to maintain good relationships with customers. It is also a golden opportunity to meet potential customers in an informal setting. An event should offer your attendees something special. It is a golden opportunity to really let the customer experience your message.
Do you want 2019 to be a banner year for business? Of course you do, so don’t get stumped trying to figure out where to start. To help you overcome this obstacle, we’ve put together a list of several elements that are sure to help you improve your business to make 2019 your best year yet.
It’s a new year and time for a fresh start. As you head back to work after the rest and relaxation of the holidays, it is the perfect time to look at your job with a fresh perspective. Now is the time to get those things done that you wished you had time for last year. To help you gear up for what’s to come in 2019, we have put together a list of some of the best resolutions for event managers this year.
Insurance is a great way to protect your company if someone is injured at your event or if you have to cancel last minute. If something doesn’t go as planned, insurance will help clean up the mess without too much damage to the business. Insurance can help cover unexpected bills and help business keep running as usual.
Pulling off a successful event takes work, but if you start out with a master plan in mind, then you are setting yourself up for success. Even first-time planners can make a great event if they make all of the right moves. To help set you up to succeed, we’ve put together a list of the top 10 tips for planning your first event.
The holiday season has arrived and people’s calendars are filling up with parties, openings, concerts and more. While the competition to market your event may increase this time of year, it is also one of the best times of year to tempt people to come out and enjoy themselves with their friends. To help get attention during what promises to be a hot event season, we’ve put together a list of ideas to help you entice attendees and succeed in your business goals.
Event marketers are busy juggling a multitude of tasks throughout a project, that it’s no wonder it can be hard to keep track of every little thing surrounding marketing an event. From booking entertainment and catering to organizing content, it’s a wonder that event marketers can get it all done. While you might be able to overlook certain minutia about the venue, you can’t afford to ignore the marketing efforts. Here is a list of six things that your event business can’t afford to ignore to help you keep what is important in perspective.
Mobile devices will drive 80 percent of global internet usage this year and 50 percent of the time spent on digital media is spent on mobile apps, according comScore. Mobile is one of the most effective tools that event marketers have in their arsenal. Event goers use their phones to network, socialize and find events, to register and plan for their events, and to connect while they are at the events and beyond.
This means that event marketers can and should be reaching these customers throughout the lifecycle of an event via the mobile phone. If you aren’t doing so yet, it is time to get your mobile strategy together. Here is a list of practical tips of how you can make the most out of your mobile strategy.
Event marketing is a busy job and requires professionals to keep a lot of balls in the air at once. Digital tricks and tools can help busy event planners juggle all these details and at the same time deliver a better customer experience. These hacks can help you organize your business while boosting revenue and simplifying your job.
Summer is here and people are ready to put on their sandals and get outside to listen to some music. With summer music festival season upon us, the big question is how do you get a music fan’s attention when there seems to be something going on every night? To market your event you need to get your digital story in place and push the word out among your target demographic so that they start talking about it themselves. While the answer may seem simple, it requires strategy and the right execution. Here are some tips on how to use event planning software to accomplish this goal and make your summer music festival a success.
Event marketers have an advantage over other marketers- their product is experience-based meaning that they have exciting stories to tell. Great stories make for great event marketing because consumers can connect with your event on an emotional level. Whether your event is a fun night out with friends or a business conference that aims to help attendees advance their careers, use the story to help build up your event. Good storytelling is at the heart of good content marketing. Here are some tips on how to use content marketing to improve your business.
People are signing up for events with their phones, using their phones to get them to the venue, checking their phones at the show and looking at their devices after the event is over. So why aren’t you taking advantage of this mobile consumption to help promote your event?
Creating a mobile strategy doesn’t have to be difficult. There are several tactics you can adopt to help reach your phone-friendly audience and deepen your connections with these attendees. Below are several ideas to help get you started promoting your events on mobile.
With painting parties, wine tastings, escape rooms, comedy shows and pizza runs popping up all over the place, the events market is getting more saturated every day. No matter what your budget, event planners are faced with more competition than ever as consumers have increased options to choose. This busy marketplace makes it increasingly difficult to get attention for your event.
However, the right mix of marketing and communications strategies can go a long way toward getting your event on the map. We’ve put together a list of six strategies that can help you make your event stand out in the crowd.
Customer events are key for small businesses to meet with their audience in person. Whether your clients are running business conferences or sports games or music performances, event planners have the opportunity to help clients build connections within their community through customer events.
By helping your clients arrange and deliver a successful event, their business improves. Help them increase business and you are better poised to build long-term relationships with your clients, demonstrating your value within the process. To help you deliver on this promise, here are six ways that you can help your clients arrange customer events.
The busy holiday season is over, but that doesn’t mean event planners can hibernate. As the quiet period sets in, it is time to make your game plan for the months to come. To help you prepare for what’s on the horizon in 2018, we’ve put together a list of tech trends to look out for this year. These predictions will give you a glimpse at what is happening in event tech so that you can plan accordingly and get in on the latest tools that can help improve your business.
The New Year is here and there is no time like the present to improve your business. Even if things are going well, there are always adjustments you can make to enhance your event marketing and increase ROI. We’ve created a list of six simple tweaks to make your business stand out in the New Year.
An invitation is the calling card for an event, and the more compelling the invite, the more likely it is that your event will be well attended. Thanks to advances in technology, it is easier than ever to create digital events, yet it still takes a little savvy to make sure that your digital invite is as effective as it can be. To help you take advantage of the tools and ensure that your invite stands out in a crowd, we’ve put together a list of tips to help you make your event invites more effective.
Planning a successful event takes many steps, and there are some basics that you simply can’t forget. Sure, people might not care if one or two tiny things change, but if core details go astray, then your event could turn into a disaster. To help you avoid missteps, we’ve put together a check list of some things that you can’t afford to forget when planning your event.
You’ve put a lot of work into planning your event, so you want to make sure that people hear about it. Whether you are speaking to people who are in attendance or promoting to people that might attend next time, social media offers you the bullhorn to amplify the messages of your event. Social media is a free way to engage your community online but without the right strategy, you may be missing out. We’ve put together the following list, to help you harness the power of social media.
During an event, you let your invited guests experience your message, whether you’re selling a product, a service, or a concept. It is your golden opportunity to maintain good relationships with existing customers and connect with potential ones. With our three-stage rocket – Before, During, and After – we want to inspire you, and give you valuable tips on how to make your event as successful as possible.
After you’ve started to sell tickets, the next step in the process is to create a presentation your audience will find valuable. Wondering how you can make that happen? These tips can help.
Sure, it would have been nice if everyone who came to your event page purchased tickets directly, but it’s just not that simple. Sometimes there is a bit of sophisticated psychology involved in the purchase of a ticket that you have to understand if you want buyers to click on that button. Wondering how you can sell tickets online faster than you have been in the past? These tips can help.
You have a big event coming up, but you’re not sure how to sell the online tickets you need to so the event can happen. Whether it’s a conference or an upcoming workshop, one of the single best ways to move those event registration numbers up is to use an evite for your entire email list. What does the perfect evite look like? Take a peek.
Designing the media that will surround your event is no easy task. After all, you have to strike the delicate balance necessary to help encourage as many event registrations as possible. Think you should handle it on your own? It’s possible you may want to hire a marketing expert to help.
Where is the big event going to be? Why did you decide on that location? When you’re talking about a need to increase event registration, one of the most important topics that comes up is the venue, and for good reason. It can make or break your numbers fairly quickly. What should you consider before you select an event venue? Take a look.
Events can mean so much to your organisation. They mean an enhanced presence and reputation, as well as a fantastic experience for your customers. Whether you’re talking about a concert or a sporting event, you can draw in new customers and even boost loyalty to your company with the right event. How are you going to make certain that people can attend your event easily, though? How much thought have you given to creating a page at an event booking website like ours? If you haven’t yet really considered the possibility, it’s time you should.
Breaking into the event market and getting sponsors can be a little like climbing a mountain. Both tough and challenging. But there are keys to help you get there, in a simpler and more convenient way.
Not sure event registration will measure up for your next event? There are actually a number of things you can do to help more people register. Event registration, with tips like these, is certain to skyrocket fast!
Love it or hate it: Facebook is the single best way to reach an audience these days. While there are lots of other social networks out there, this one never seems to go away, and it’s particularly important to ticket selling these days, no matter what your event may be. If you’re going to use ticket selling websites like Magnet Event Pro, Facebook is one of the best ways to advertise those sales, but what can you do to make sure you reach everyone? These tips can help.
Christmas is just around the corner, and at many companies, it is a tradition to organize Christmas Events. Either in-house for the staff, or externally – where you want to invite your customers and partners to build relationships and socialize in more relaxed circumstances. Regardless of whom you intend to plan your event for, it can be a lot to keep track of for it to be a success. But do not worry – we have everything you need to succeed with your event planning!
For the clear majority of all event planners, it’s of great importance to get all the tickets sold to the events that’s been planned. And even if you usually get all the tickets sold out in the end, there are still shortcuts for how you can get everything sold out faster. We give you the tips that are sure to increase the speed of your ticket sales, even if you are on a low marketing budget and with tough competition.
Using experimental marketing may be the solution for bringing your brand to life. This is a channel that gives space for creativity, and where personal and memorable experiences can be created for the consumer. But as with anything experimental, it must be taken into account that things can go wrong. Here we provide you with some examples of such blunders so that you can learn from mistakes before your own event planning and make sure that you do not dig the same kind of holes for yourself.
All types of events need affordable and reliable event marketing services. You can get this with the professional planning tool Magnet Pro. The software requires no installation and comes with many features. Find out more below. A bit further down you’ll also find tips on how to promote your event online. Easy-to-use online event marketing […]
Measuring the effect of the live or online event is essential for evaluation and progress. How and when do you measure the results of your event? It’s best to do this on several separate occasions. The more measurements you have from your event, the more tools you have to tailor your marketing in the future – with greater opportunities of hitting the target.
It’s hard to succeed with an event that lacks any element of entertainment. Even the most business-oriented events contain some form of entertainment to give attendees a break during the day. Not only is it easier to absorb the rest of the day if given a break, but we also get something to talk about, even when the event is over, which benefits you and your company. But what kind of entertainment is most suitable, and how should you fit these elements in during the event?
An event is basically about you having something to communicate. In order for you to be able to communicate effectively, the message must be clear and unambiguous. Communication is best if every detail of your event is imbued with the message. The best way of accomplishing this is to give your event a special theme or concept.
Planning an event requires time, money and commitment. You thought you had done everything in your power to ensure that it would be good, and yet the unexpected happened. The speakers did not grab the audience’s attention, the content didn’t seem to be relevant or there were simply too few attendees. What happened?
When a company holds an event it is usually outside of its normal course of business, which thus increases the risk of missing something in the important planning stage. Here are the five most common mistakes in event planning.
An event is a neat way to reach your customers, business contacts and perhaps your future staff. A good event appeals to several of the guests’ senses and is a highly effective form of marketing.
Camilla Carlgren Berg, CEO at Paloma, believes that the best tip for a successful event is good planning and a well prepared timetable.
– A good event means that the guests associate your company with good memories, and are therefore happy to work with you again. This requires good foresight, structured planning and good follow-up, Camilla explains as she reveals Paloma’s top 10 tips for your event.
Succeed with your event with this ABC guide. Event management made easy with Magnet Event, easy event tool for your events and happenings.
Business-to-business (often abbreviated “B2B”) is a marketing strategy that involves transactions of goods and services between companies. The relationship between a company and its suppliers is usually called a B2B relationship. This can be compared with other business relationships, such as that between the company and the final consumer. This relationship is known as Business-to-consumer (B2C). These are the two most common relationships in the business world. As the employer brand becomes increasingly important for recruiting the right staff, the term Business to Employee (B2E) has also begun to be used. It concerns the relationship between a company and its employees.
In the last few years, in the age of social media, attention has increasingly been drawn to another important relationship in the business world. It is a relationship called Consumer-to-business, the consumer’s relationship to the company. It is about the individual consumers’ ability to create value for the company. This is done by consumers writing reviews about products, by them saying good things about the company social media, and so on. It has become increasingly important for companies to have a strategy for how consumers should feel or think about the company.