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Create a sparkling Christmas Event

Christmas is just around the corner, and at many companies, it is a tradition to organize Christmas Events. Either in-house for the staff, or externally – where you want to invite your customers and partners to build relationships and socialize in more relaxed circumstances. Regardless of whom you intend to plan your event for, it can be a lot to keep track of for it to be a success. But do not worry – we have everything you need to succeed with your event planning!

Invitations

First and foremost, it is important to be out in good time with the invitations, especially now before Christmas when there’s Christmas parties and public holidays every other day. Choose your date with care and please check if there are some other local activities that may collide with yours, and that can affect the number of participants. After you have created and uploaded your Christmas Event in Magnet event tool, you need to send your invitation out to all guests.

With Postman tools for newsletters and customer letters, you can easily send out a beautifully designed invitation to your guest list in advance. An invitation should contain:

– Date & Time
– Location
– Driving directions
– Menu
– A short schedule with key milestones for the evening
– Dress code

Make sure to follow up your mailings with one or two reminders.

Online invitations with RSVP – free for free events

Theme

That Christmas itself is a given theme here is obvious, but you can also expand on it further by using special colors for the interior, special recurring flavors in the menu, or by letting the theme affect the dress code. Uniformity creates a professional feeling, and guests appreciate clear themes.

Decorations

For many people, this can be very enjoyable work, so make sure to enlist help of a select event group, and to give the right person the right job. Experiment with tablecloths, tinsel, Christmas ornaments, moss, electric candles, tableware, napkins and textiles to create a lovely Christmas atmosphere. The colors red, green, brown, combined with glitter, silver and gold are common Christmas colors.

Entertainment

Make sure that there is some form of entertainment during the evening, which does not take up too much time or let guests get bored. If you want your guests to have the opportunity to mingle during the event, it may suffice with some nice mood music in the background, in the form of Christmas songs. Then you can invite a good compere that can engage your guests and activate them during the evening.

Food

Create a well-composed menu for the evening that will reflect the Christmassy feeling. A Christmas food buffet in all its simplicity tend to be popular with many, but if you want to take it up a notch, aim at a three-course menu with classic Christmas ingredients.

Lighting

Make use of Christmassy lighting to create a lovely and warm feeling in your event hall. Candlelight is always nice, but also involves some risk of fire – so work with dimmed lighting in warm white colors and do not be afraid to dim the light a bit.

Security

Christmas is a time of high fire risk, and you need to take this knowledge with you in every step of your planning. Choose battery powered light candles, and ensure that all guests are informed of the escape routes in the building early on. It is appropriate that the compere bring up these points during an introductory speech, in which she also informs about the evening’s schedule, important milestones and where, for example, to find toilets and other necessities.

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"Magnet is flexible and easy to use. The fact that our members can register, or unsubscribe from events, means that we can easily administer our participant lists. I only see benefits. "
Francesca O´Brien Apelgren, CEO
Swedish Marketing Federation
Francesca O´Brien Apelgren, CEO, Swedish Marketing Federation

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