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5 Ways to Harness the Power of Social Media at Your Event

You’ve put a lot of work into planning your event, so you want to make sure that people hear about it. Whether you are speaking to people who are in attendance or promoting to people that might attend next time, social media offers you the bullhorn to amplify the messages of your event. Social media is a free way to engage your community online but without the right strategy, you may be missing out. We’ve put together the following list, to help you harness the power of social media.

 

  1. Create a Hashtag:

    Every event needs a hashtag so that people at the event or just following from their office, can follow the conversation. Create the hashtag early to help promote attendance and then regularly remind event attendees to use your hashtag during the event to help create a central location for conversations.

  2. Promote Your Event on Facebook

    : If your audience is on Facebook, make sure that you share news about your event on the social network. You can do this organically on a Facebook fan page, as well as through buying targeted Facebook ads. These fans have expressed an interest in your brand, so they will appreciate hearing from your brand and getting the news that you are having an event.

  3. Engage Influencers to Tweet:

    You’ve booked your speakers, now ask them to tweet. Event speakers are great social media partners because they are passionate about your subject and are willing to share their ideas, especially if it means increasing their audience. These savvy people are usually active on social media, offering a great opportunity to partner with them to help generate conversations about your event on Twitter. Be sure that you include their social media handles on your website, as well as on screens at the event.

  4. Promote Social Feeds in Signage:

    Once people are at the event, make sure they know the event hashtag and your company’s Twitter handle. Encourage people to tweet their insights, funniest moments and feedback while you are speaking on stage, as well as through event signage. You can also consider having screens with a live feed of your event’s hashtag scrolling tweets throughout the event.

  5. Encourage Photo & Video Sharing:

    Whether it is images of people packing for your conference, pictures of them speaking on stage, or drinking at after parties, encourage event attendees to share photos and videos around your event page. This will help you promote the event both before it happens, and after the fact. Reminding people how much fun they had last year is an excellent way to get them to sign up again this year.

  6. Actively Retweet Conversations:

    Once the event is live and the tweets are happening, be sure to like and retweet conversations that support your event. Consider following the people tweeting about your event. These people will appreciate the follow and will likely continue influential conversations about your event in the social sphere.

  7. Create a Group:

    Just because your event is over doesn’t mean that the fun has to end. An excellent way to keep the conversation going is to start an event group. If it’s a business event, you may want to start a LinkedIn group. If it is a fashion event, Facebook may be the way to go. No matter what the channel, creating a social group for your event allows people to connect with the person they chatted with at the cocktail hour but forgot to exchange cards with. It’s also a great place to get people hyped when the next event rolls around.

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"Magnet is flexible and easy to use. The fact that our members can register, or unsubscribe from events, means that we can easily administer our participant lists. I only see benefits. "
Francesca O´Brien Apelgren, CEO
Swedish Marketing Federation
Francesca O´Brien Apelgren, CEO, Swedish Marketing Federation

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