- Create an Event Page.
It all starts here. Make an online destination that reveals everything a person needs to know about your event. When is it? Where is it? Who’s playing? Be clear and concise in your descriptions so that it’s easy for people to determine their interest and to find useful details such as how much tickets cost, what time the show starts, as well as hotel, transportation and parking options. Include photos, audio tracks and videos of the bands playing at your festival, which will add an emotional appeal and get people in the mood to rock.
- Sell Tickets.
Once you have the details down on your event page, make sure that the buy button is clear and easy to access. Consider the payment channels you want to accept and make that very clear. You can also offer Early Bird discounted pricing, if you want to get people to commit early. You might even want to create discount codes to send out to people who have attended past events, or even complimentary codes for influencers like other musicians or the press.
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- Make an App for Your Event.
The app is a great way for you to hype the event before it happens, to connect during showtime and to follow up after the show is over. Tease videos and interviews with the bands that are playing at your event before the show to get attendees excited. Include social sharing features so that they can invite their friends. On the day of the concert, allow people to check in via the app for special updates during the festival, offers from vendors at the show and as a way to connect with others in attendance.
- Get the Word Out on Social Media.
There is nothing more Instagramable than one’s concert going experience. People coming to your festival want to tell their friends, so give them the tools to do so. Include social sharing features on your event page, as well as in your app. Share your events on your own social media pages and create a hashtag that people can use to join the conversation. Encourage sharing across social channels including Facebook, Instagram and Twitter. The more people that hear about your event on these different channels, the more likely you are to see ticket sales increase.
- Email Past Attendees.
Did people buy tickets to your show online last year? If they did, you probably have their email address. Reach out to this audience and remind them that the festival is happening again this year. Remind them of highlights from last year’s concert and point out what people are looking forward to for this year. Use photos and videos to help illustrate the story and make people not want to miss out on this year’s summer fun.
See also Event marketing – 5 ways to promote your event online