Magnet
– verktyget för att skapa seminarier, föreläsningar och seminarieverksamhet

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How to generate revenue from online events

Because of corona, many people are currently cancelling or postponing planned physical meetings, courses and events. Nonetheless, there are still ways to continue generating income from your expertise as an instructor, speaker or performer. Simply use any of the countless online services available for sharing videos. You can then link up to our Magnet event tool. This gives you full details of registrations and payments. 

Put your event online

Magnet is integrated with Zoom and their services Meeting and Webinar. With the tool, you can create a professional registration page, keep track of your registrations and charge the audience if it is not a free webinar. In short, you will have a complete platform for hosting your webinar.

Some of the other readily accessible services for video meetings, web conferences and webinars are:

Citrix Gotowebinar

Webinars on air

Cisco Webex

Adobe Connect

Skype

Hangouts On Air with Youtube Live

Just like matches and other sports events, you can live-stream concerts and presentations to audiences via, for example:

Youtube Live

Vimeo

Microsoft

StreamSweden

Package, receive payment and collect GDPR compliant participant data

The Magnet event tool is also excellent for administering your digital event. It gives an overview of all stages. This is particularly useful when you have many participants. The ticketing system and the payment solutions it provides make it easy to sell tickets and receive payment. Collecting participant data and following-up the event are similarly smooth and secure.

Ticket system

  • Early-bird incentives
  • Discounts and discount codes on one or more tickets
  • Time-slot tickets
  • Add products/offers to tickets (e.g. access + a book)
  • Free tickets
  • Select participant data per purchaser

Payment solutions

  • Swish
  • PayPal
  • Payson
  • Billogram
  • Own invoicing

Sales statistics and orders

  • Orders
  • How many participants?
  • How many participants have checked in?
  • Tickets still for sale?
  • Total sales revenue

Information and invites via electronic mailouts and SMS

It is easy to prepare an information email or SMS message and send it to participants when they have registered or bought tickets. This can give each participant access to links and practical information for connecting to the event. Alternatively, there could be two or three mailouts with the crucial link being sent close to the event (e.g. one hour before).

If you are moving an already booked physical event to the internet, it is, of course, vital to provide early information of this in all social channels. Similarly, communicating with registered participants directly via email (or, perhaps, SMS) is a must.

Read more about Paloma’s products and surveys here.

Is there anything you are unsure about? Our customer team and support will be pleased to re

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"Magnet is flexible and easy to use. The fact that our members can register, or unsubscribe from events, means that we can easily administer our participant lists. I only see benefits. "
Francesca O´Brien Apelgren, CEO
Swedish Marketing Federation
Francesca O´Brien Apelgren, CEO, Swedish Marketing Federation

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