Magnet
– verktyget för att skapa seminarier, föreläsningar och seminarieverksamhet

Prova Magnet gratis!
Du förbinder dig inte till någonting. Inga kortuppgifter behövs. Endast två steg för att skapa kontot. Det är allt, mycket nöje!

Event planning – learning from mistakes

Using experimental marketing may be the solution for bringing your brand to life. This is a channel that gives space for creativity, and where personal and memorable experiences can be created for the consumer. But as with anything experimental, it must be taken into account that things can go wrong. Here we provide you with some examples of such blunders so that you can learn from mistakes before your own event planning and make sure that you do not dig the same kind of holes for yourself.

1. Safety first

When Jägermeister planned their pool party, they wanted to spice things up with some smoke on the dance floor. With the help of liquid nitrogen they put their plan into action, but it didn’t turn out quite as they had intended. When liquid nitrogen comes into contact with chlorine it becomes nitrogen gas – which resulted in all the attendees being stuck in a thick cloud of liquid nitrogen. The result was that nine people had to be taken to hospital, one of whom went into a coma.

The lesson? Don’t skimp on the time given to safety work in event planning and make sure you have good liability insurance.

2. Choose the date with care

When Puma was going to launch its new Italy shirt before the 2014 FIFA World Cup, things did not quite turn out as they had planned. They promoted the news in large, shrine-like displays in New York, Boston, Los Angeles and Chicago, using the hashtag #StartBelieving. The only problem was that Puma had chosen Ash Wednesday as the date for the release of the shirt, which drove a segment of religious football fans mad. Puma was accused of hijacking an important religious day for commercial purposes and got a big negative response.

The lesson? Make sure that you do not choose a date where a special occasion may overlap your event. Also consider the risks of your event causing irritation, disappointment or anger in other ways.

3. Keep an eye on the weather!

In 2005, Snapple wanted do something that would attract attention and create brand awareness by breaking a world record. They wanted to build an almost 8 metre high ice lolly in the middle of Times Square in New York. And it certainly gave Snapple both attention and brand awareness, but perhaps not in the way they had planned.

When it was decided to erect the giant ice sculpture on a hot summer day in June, the temperature was 26C. Nobody was particularly surprised that this big ice lolly immediately began to melt, which ended in the fire brigade being called in to close off streets In Manhattan that were being flooded by a river of kiwi and strawberry flavoured Snapple.

The lesson? If you want to organise an outdoor event, make sure to keep an eye on the weather.

Working on event planning and event management involves bringing many threads together in the planning. With Magnet, it is easier to create structure in the actual management of the event so you can spend your time doing more planning.

Try out the event planning app that serves you what you need in one place.

10 tips on how to organize events

Try Magnet for free!

You do not commit to anything.
No credit card details required.

"We are very happy with Magnet. It's nice to have tools that are so easy to use. There is a very high service level, and I feel very confident that I get the help I need if a problem occurs."
Malin Croner, CEO
Dalarna Business
Malin Croner, CEO, Dalarna Business

Worth reading from our blog

5 Things You Can’t Forget for Your Event

5 Things You Can’t Forget for Your Event

Planning a successful event takes many steps, and there are some basics that you simply can’t forget. Sure, people might not care if one or two tiny things change, but if core details go astray, then your event could turn into a disaster. To help you avoid missteps, we’ve put together a check list of some things that you can’t afford to forget when planning your event.

How to Help Clients Arrange Customer Events

How to Help Clients Arrange Customer Events

Customer events are key for small businesses to meet with their audience in person. Whether your clients are running business conferences or sports games or music performances, event planners have the opportunity to help clients build connections within their community through customer events.

By helping your clients arrange and deliver a successful event, their business improves. Help them increase business and you are better poised to build long-term relationships with your clients, demonstrating your value within the process. To help you deliver on this promise, here are six ways that you can help your clients arrange customer events.

The checklist is key to a successful event

The checklist is key to a successful event

An event manager has thousands of things to keep track of at the same time. A lot has to happen during the few hours the event is in progress. It is important that everyone knows what has to be done, and in what order to do it. Therefore, a checklist is a must.