Are you looking for something to help you with marketing events? Or are you using events as your marketing strategy? Either way, Magnet has the tools needed to market, organize and arrange a successful event. With all the things that you need in one place, managing the event will be easier, more fun and on […]
Are you looking for something to help you with marketing events? Or are you using events as your marketing strategy? Either way, Magnet has the tools needed to market, organize and arrange a successful event. With all the things that you need in one place, managing the event will be easier, more fun and on top of that, you will save time.
Try out Magnet today and work more efficiently!
Event marketing creates a possibility for you to get closer to your target group by giving them an interactive experience. Engaged and satisfied guests visible to the public, is an important step in your company’s market communication. Things seen with your own eyes or through pictures and videos speak louder than mere words.
Event marketing is marketing in the form of an event or in connection with an event. On events arranged by others marketing can be done by sponsoring, using a trade fair stand, holding a lecture, or arranging some other type of activity. If instead it is you and your company who are arranging the event, it is the whole arrangement from start to finish that is your marketing communication towards possible clients.
The good thing about using events as a marketing strategy is that your company can meet and interact with the target audience directly. The event is an effectful platform when it comes to strengthening things like:
It is about getting the customers involved, something that can be challenging considering today’s enormous flow of information. The event as a physical experience means a greater chance of reaching the customer. When more than one sense is activated we can take things in easier, remember the message told, and connect to the subject on a new level.
Make use of the moment by making sure your event has a well-thought-out program. It should be a well-executed event in all aspects. Not only on things like design, interior, and feeling, but also on the more practical things. Make sure all things run smoothly. After the event comes the important feedback and assessment. Here you can gather valuable information for you to both improve and expand your upcoming events. And also you get to know the customers and their needs better.
Using events as a way of marketing your organization or company, is a smart strategy. This way you will likely get people talking about your brand, and if the event is a success, in a very positive way. This is a great way of building a client base.
Make sure the event is something the participants will remember and want to talk about. Even better is if the event is photo friendly and suitable for nice pictures on social media platforms. Another thing you can do to get even more marketing from your event, is by giving out goodiebags. These should contain things most people use every day, like for example a tote bag or a water bottle. Of course these should be branded with for example your organizations logo.
Arranging an event means that there is going to be a whole lot of project management regardless of if it is one part of many responsibilities in your professional role, if you are only working as an event manager, or if you are doing non-profit work. From the very first planning to the continuous management and lastly the follow up, there are often many balls in the air. For it to work well and not take too much time and resources, organization and structure are a must.
One thing is simply necessary for it to work as smoothly as possible, and that is for you to have a good overview and control over all things related to the event. This helps you to schedule your time in an effective way and get the things done at the right time. An overall structure is key.
With our complete tool Magnet you get the structure that you need. Here you can easily create a registration page and send out invites to your event through customizable templates. If you wish you can sell tickets and use ready-to-use payment alternatives.
To your help you have a number of smart features to market and manage your event. In only one system you can fix everything from printing out name tags to reaching the participants with information through text messages and also use a check-in feature at the venue. All of it so that you can minimize the time required and make sure you get as many participants as possible to your event.
Afterwards you get access to all relevant data, useful for planning the next event. The experience of the customers you can easily follow up trough our tool for surveys.
Marketing events is fun when all things run smoothly. With our tool there is no need to try and make different apps or softwares cooperate, in Magnet you have all that you need. You also do not need to download anything or figure out struggles with different updates, with our tool everything is online, ready for you to use.
Follow our blog for information, tips and guides about marketing and managing an event.
Try Magnet today and start marketing your events!
Got any questions? Read our FAQ.
You do not commit to anything.
No credit card details required.
For the clear majority of all event planners, it’s of great importance to get all the tickets sold to the events that’s been planned. And even if you usually get all the tickets sold out in the end, there are still shortcuts for how you can get everything sold out faster. We give you the tips that are sure to increase the speed of your ticket sales, even if you are on a low marketing budget and with tough competition.
Breaking into the event market and getting sponsors can be a little like climbing a mountain. Both tough and challenging. But there are keys to help you get there, in a simpler and more convenient way.
Our CEO Peter Berg helps you to sort out the most common questions. In the event industry, the Corona crisis has led many organizers to conduct their events digitally. At the forefront are the so-called hybrid events, which are becoming more common. CEO Peter Berg believes that this type of event will probably become the norm for future event organizers.