Are you looking for event ticketing software? Here are a few things to consider for when choosing the right partner.
Hosting an event is a major undertaking, and it helps to find the right tools to streamline processes. Event ticketing software can help you sell tickets, offer special codes, collect payments and track customer data in a simple dashboard, so that you can spend your energy focusing on the actual event.
But how can you be sure that the ticketing software has everything you need? We have put together a list of questions to ask yourself as you look for a software partner that will help you make a more informed decision.
Since you will likely be spending time in this platform, you want to make sure that it is simple and user friendly. Do a test run to see what the user experience is for you as an event planner. Consider the workflow process and how the tool helps you accomplish your goals. Is it simple to create events and embed the ticket selling engine into your website? Does it make it easy to accept payments from multiple payment platforms? Does it offer you the ability to sell tickets with a single click?
Also think about the output and what that looks like for the end user, aka your customer. Consumers want a process that is as seamless as possible. Can they add multiple numbers of tickets and pay how they want to? Will the ticket be accessible on their mobile phone?
Consumers and event planners alike live on mobile phones and any ticketing software that you use should be mobile friendly. You should be able to access your dashboard via your mobile phone and customers should be able to access their tickets on their device, as well.
When considering a ticketing partner, test their platform on a couple of different mobile devices in order to see what the experience is like on different operating systems. Consider how easy it is to add the tickets to a cart and complete a purchase using the device and ensure that guests can use these tickets on their mobile device when they get to the door.
Marketing your event is the best way to fill seats so choosing a ticket software platform that makes it easy to promote an event is a no-brainer. Select a partner that offers marketing tools or makes it easy to embed your own. It should be easy to embed your ticketing page on your website and in your emails, as well as through social media posts.
Choose a partner that makes selling tickets via your marketing channels as seamless as possible. As an event planner, you should be focused creating campaigns and building FOMO, not worrying if the ticketing software will work when you post on Instagram.
Not every ticket is the same and your event ticketing software platform should understand this. Choose a tool that will allow you to create Early Bird tickets that are priced differently than the main tickets. You might also want to sell premium VIP tickets at a higher price point that offers a certain set of benefits like meeting the band or dinner included. A press or guest ticket might have its own unique identifier and ticketing level.
Consumers are not all alike, so your tickets should not be either. Choose a partner that makes it easy to accommodate the varying ticket needs your audience might desire.
Paypal, Twint, Klarna, Visa, Mastercard, Apple Pay, the list goes on. Today’s consumer uses a range of payment methods and your job is to make it easy for them to buy a ticket, no matter what their preferred method of payment is. Choose a ticketing software that makes it easy to offer a range of payments, so that your customers can more easily hit the buy button.
Customer purchases offer you insights into your audience, so be sure to select a partner that offers a purchase analytics tool. This data can help you learn about your customers and make insightful decisions about future marketing plans. If a ticketing software doesn’t offer analytics, look elsewhere.
Events need to sell tickets online, but event planners shouldn’t have to spend all of their time trying to figure out how to do so. Event ticketing software makes it easy to take care of all of your ticketing needs through one simple dashboard. Choose the partner that makes it easy and can help you sell the most tickets!
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Pulling off a successful event takes work, but if you start out with a master plan in mind, then you are setting yourself up for success. Even first-time planners can make a great event if they make all of the right moves. To help set you up to succeed, we’ve put together a list of the top 10 tips for planning your first event.
Summer is here and people are ready to put on their sandals and get outside to listen to some music. With summer music festival season upon us, the big question is how do you get a music fan’s attention when there seems to be something going on every night? To market your event you need to get your digital story in place and push the word out among your target demographic so that they start talking about it themselves. While the answer may seem simple, it requires strategy and the right execution. Here are some tips on how to use event planning software to accomplish this goal and make your summer music festival a success.
Love it or hate it: Facebook is the single best way to reach an audience these days. While there are lots of other social networks out there, this one never seems to go away, and it’s particularly important to ticket selling these days, no matter what your event may be. If you’re going to use ticket selling websites like Magnet Event Pro, Facebook is one of the best ways to advertise those sales, but what can you do to make sure you reach everyone? These tips can help.