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How to Choose the Right Event Ticketing Software

Are you looking for event ticketing software? Here are a few things to consider for when choosing the right partner.

Hosting an event is a major undertaking, and it helps to find the right tools to streamline processes. Event ticketing software can help you sell tickets, offer special codes, collect payments and track customer data in a simple dashboard, so that you can spend your energy focusing on the actual event.

But how can you be sure that the ticketing software has everything you need? We have put together a list of questions to ask yourself as you look for a software partner that will help you make a more informed decision.

1. Is the event ticketing software user friendly?

Since you will likely be spending time in this platform, you want to make sure that it is simple and user friendly. Do a test run to see what the user experience is for you as an event planner. Consider the workflow process and how the tool helps you accomplish your goals. Is it simple to create events and embed the ticket selling engine into your website? Does it make it easy to accept payments from multiple payment platforms? Does it offer you the ability to sell tickets with a single click?

Also think about the output and what that looks like for the end user, aka your customer. Consumers want a process that is as seamless as possible. Can they add multiple numbers of tickets and pay how they want to? Will the ticket be accessible on their mobile phone?

2. Is it mobile friendly?

Consumers and event planners alike live on mobile phones and any ticketing software that you use should be mobile friendly. You should be able to access your dashboard via your mobile phone and customers should be able to access their tickets on their device, as well. 

When considering a ticketing partner, test their platform on a couple of different mobile devices in order to see what the experience is like on different operating systems. Consider how easy it is to add the tickets to a cart and complete a purchase using the device and ensure that guests can use these tickets on their mobile device when they get to the door.

3. What marketing capabilities does it have?

Marketing your event is the best way to fill seats so choosing a ticket software platform that makes it easy to promote an event is a no-brainer. Select a partner that offers marketing tools or makes it easy to embed your own. It should be easy to embed your ticketing page on your website and in your emails, as well as through social media posts.

Choose a partner that makes selling tickets via your marketing channels as seamless as possible. As an event planner, you should be focused creating campaigns and building FOMO, not worrying if the ticketing software will work when you post on Instagram.

4. Can you create premium ticket levels?

Not every ticket is the same and your event ticketing software platform should understand this. Choose a tool that will allow you to create Early Bird tickets that are priced differently than the main tickets. You might also want to sell premium VIP tickets at a higher price point that offers a certain set of benefits like meeting the band or dinner included. A press or guest ticket might have its own unique identifier and ticketing level.

Consumers are not all alike, so your tickets should not be either. Choose a partner that makes it easy to accommodate the varying ticket needs your audience might desire.

5. Does it offer multiple payment options?

Paypal, Twint, Klarna, Visa, Mastercard, Apple Pay, the list goes on. Today’s consumer uses a range of payment methods and your job is to make it easy for them to buy a ticket, no matter what their preferred method of payment is. Choose a ticketing software that makes it easy to offer a range of payments, so that your customers can more easily hit the buy button. 

6. Can you track sales data?

Customer purchases offer you insights into your audience, so be sure to select a partner that offers a purchase analytics tool. This data can help you learn about your customers and make insightful decisions about future marketing plans. If a ticketing software doesn’t offer analytics, look elsewhere.

Events need to sell tickets online, but event planners shouldn’t have to spend all of their time trying to figure out how to do so. Event ticketing software makes it easy to take care of all of your ticketing needs through one simple dashboard. Choose the partner that makes it easy and can help you sell the most tickets!

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"Magnet is flexible and easy to use. The fact that our members can register, or unsubscribe to events, means that we can easily administer our participant lists. I only see benefits. "
Francesca O´Brien Apelgren, CEO
Swedish Marketing Federation
Francesca O´Brien Apelgren, CEO, Swedish Marketing Federation

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